Our People, Our Values, Our Strength

The values we share create a core strength we take pride in—a strength that guides us to be the best for each other and for our customers. What makes us strong is…

Ownership Mentality

…How We Think. We are all personally invested in the success of this company, dedicating all we do to the company’s best interest. Focusing on long-term successes rather than short-term wins empowers us to take risks, make bold decisions, try, fail, and get right up and back at it again.

Team Players

…How We Work. Our talented and motivated employees are our greatest resource. We’re all easy-going and approachable. By coming together with a spirit of collaboration and mutual respect, we create more as a group than we ever could working independent of one another.


…How We Deal. From our ethical business practices to our honest communication, we do everything with integrity. We don’t do drama. We don’t do nonsense, lies, or exaggeration. When we say we’re going to do something, we do it.

Customer Centered

…How We Decide. At every level of communication with our customers, we want them to know that their health and well-being are central to every decision we make. We care about what you have to say. We are committed to total customer satisfaction and welcome all constructive feedback.

Problem Solvers

…How We Progress. With knowledge and persistence, we follow through on every detail to get our work done and get it done right. If we exhaust our resources, we seek out expert help, leaving no stone unturned. We see every single obstacle as a new opportunity for improvement and growth.

That is what we stand for.
This is who we are…
This team stands together, united by a shared desire to help customers discover a new world through healthy living
Who Started It?
Our founder created this company with a mission to promote natural health solutions for all
Steve Gray
Steve's job is to dream - To imagine a future where Primal Labs™ has become everything it is capable of being. Then to create a plan with the team that ends with the realization of that vision. And finally to support the team with the resources, motivation, and encouragement needed so they can make magic happen.
Who Leads Us?
Our leadership drives us to reach our goals using their best resources and brightest ideas
  • Nick Stephens
    VP of Marketing
    Nick attended the University of Miami in Miami, FL where he studied Entrepreneurship with an emphasis on the Music Business and Entertainment Industry. After graduation, Nick discovered a love for online marketing after running several successful e-commerce stores. Nick also enjoys playing the guitar, recording/producing music, and traveling.
  • John Clark
    Chief Operating Officer
    John has been a member of the Primal team since 2016. He has over 25 years of operations experience and enjoys every aspect of it. John specializes in Information Technology, Customer Service/Call Center and Warehous
  • Michelle Tormos
    HR Director
    Since joining Primal Labs™ in 2015, Michelle has devoted herself to the idea that loving your job means loving the culture of your company. Each day, she strives to create a fun, contemporary, and positive working environment where we all feel appreciated for the role each of us plays in the company’s growth and success.
  • Diane Cruz
    Director of Advertising
    Diane creates and manages digital advertising campaigns that drive new customer acquisition and ensures that media buys are effective and profitable. She loves creating strategic advertising plans and ads that connect people with Primal Labs™ natural solutions to improve their health.
  • Curtis Walcker
    VP of Regulatory & Technical Affairs
    Curtis has worked in the dietary supplement industry since 2000, in the areas of scientific research, product development, and regulatory affairs. Curtis has been a member of Primal Labs™ team since 2016. At Primal Labs™, he works diligently to ensure that the Company and products meet the FDA and other compliance standards.
  • Richard Owens
    Chief Financial Officer
    A member of the Primal Labs™ team since 2015, Richard has an extensive background in finance and accounting, which include large and small companies alike. In his spare time, he enjoys playing golf, home improvement and spending time with his son.
Who Makes It Happen?
Our Creative and Technical teams work together to find new ways of broadening our mission
  • Donny Ohakam - Marketing Assistant
    Donny has been with Primal Labs™ since 2015. He works on a range of projects including sales letters, emails, websites, and managing data. Donny truly enjoys assisting with projects that involves creativity, writing, and doesn’t mind coming up with new ways to make our sales letters more interesting and engaging.
  • Judi Schaefer - Marketing Project Coordinator
    Judi works with our talented marketing team to coordinate the creation of informative websites and collaborative marketing material to communicate the benefits of Primal Lab's holistic wellness strategies and natural supplements. Helping to educate people about naturopathic health and well-being is what she likes most about being on our team.
  • Jim Link - Marketing Project Coordinator
    Jim is a computer programmer and Web developer with 34+ years of experience. He keeps most of our Web sites running and makes new sites as we develop new products and advertising campaigns. Jim likes the challenges of making our Web sites easier for our customers to use.
  • Leslie Donaldson - Product Development Manager
    Leslie has been with Primal Labs™ since 2012. She is responsible for managing the process of creating and developing the company’s publications and dietary supplement products. Working closely with the editor and design team, she plays a key role in all stages of the product lifecycle.
  • David Fletcher - Staff Editor
    David has been with Primal Labs™ since 2015. In his role as our resident wordsmith, David mainly works on shaping the language of our printed and online materials. He takes the most pride in assisting our doctors in organizing and honing their message to meet the needs of our readers.
  • Hamza Munir - Email Marketing Manager
    With a degree in Media and another in Marketing from the Brunel University in London, Hamza is passionate about helping Primal Labs spread their message of good health. He prides himself on his ability to build a strong relationship with potential and existing customers through e-mail marketing.
  • Matt McAfee - IT Manager
    Matt oversees Primal Labs™ network infrastructure and administration. He also maintain the web servers that host our online product stores. The thing that Matt likes most about coming into work each day is having the chance to really help our business grow with the help of technology.
  • Enrique "EJ" Rojas - PHP Developer
    EJ creates, launches, and supports web properties to ensure strong optimization and functionality here at Primal Labs™. His talents are used to extend our web presence to mobile users via responsive sites. He enjoys being a key member of a cross-functional team for large digital projects with global impact.
Who Has Our Back?
Our Regulatory, Finance, and HR teams manage the technicalities to keep us safe and grounded
  • David Hustead - Staff Accountant
    David manages the finer details of the accounting department—tracking charges, processing paperwork, gathering marketing data, and maintaining all of our files. As a detail-oriented individual, he genuinely appreciates the opportunity to pursue perfection at Primal Labs™, interacting with all departments to ensure our continued excellence.
  • Ashley Beaman - HR Assistant
    Ashley has been with Primal Labs™ since 2014. Currently, she assists with all aspects of our Human Resources department and other various duties. Ashley likes to keep the party going around here; she can always be counted on to raise the spirits of our employees.
  • Brista Mayfield - Assistant Controller
    Brista handles the daily accounting processes, making entries, creating reports, and assisting our CFO with the operations of the Accounting Department. She enjoys the fun, yet productive, work environment at Primal Labs™ because there is always something new to learn, new processes to implement, and new puzzles to solve.
Who Are You Speaking With?
Our Customer Support team keeps our message moving and actively listens to your concerns
  • Mark Taylor - Customer Support Representative
    I enjoy helping people towards their quest for optimal health in a natural way. When I’m not at work, I am vested in various activities with my family like hiking and going to different kinds of sporting events. I also like spending time with friends
  • Ceara Gomez - Customer Support Representative
    I love working at Primal Labs™ because the values and morals of the company are the same as my own. I enjoy hanging out with my husband and two kids—just talking, laughing, and making memories. When the kids are at school, I love cleaning and organizing the house.
  • Cari Sanders - Customer Support Representative
    Getting to meet new people every day is what I enjoy most about working for Primal Labs™. In my free time, I love spending time with my family, reading, and playing board games.
  • Marcus Clark - Customer Support Representative
    Working at Primal Labs™ is great because of all the of the people I help and all of the fun we have at work. My favorite things to do are watching sports and fishing—the rest of my time is for my family.
  • Janice Gray - Customer Support Representative
    I love working with customers and helping them solve their problems and making them feel good about our company. I also love spending time with my family, shopping, cooking delicious meals, good food, playing spades, and watching movies!
  • Isabella Norikov - Customer Support Representative
    Here at Primal Labs™, we are people, not numbers. We understand each other as individuals. I love helping my superiors, my co-workers, and our customers. Outside of work, I love going to church and my Ladies Bible Study. I love reading, old horror movies, restaurants, shopping, family, and friends.
  • Roxana Thomas - Customer Support Representative
    Working at Primal Labs™ gives me the opportunity to talk to so many people about natural solutions to health problems. When I am not at work it gives me great joy to make wonderful food with my family and friends.
  • Natasha Thompson - Customer Support Representative
    I have a passion for helping others, and Primal Labs™ gives me the ability to help people improve their health naturally. In my free time, I enjoy visiting different kinds of museums, reading interesting books, listening to great music, and dancing.
  • Jimmone Smith - Customer Support Representative
    Working at Primal Labs™ allows me to make a difference in the lives of many while learning to make some of the same changes myself. I love to sing!!! When I’m not at work, I’m somewhere singing. My motto is “Carpe Diem,” and I live each day by every letter.
  • Beverly Sanchez - Customer Support Representative
    I love working at Primal Labs™ because every day I get to hear about how much our products have improved someone’s life for the better. Outside of work, I love spending time with my 3 year old, taking her to movies and the park. Family means everything to me!
  • Debbie Selby - Customer Support Representative
    Primal Labs™ gives me the wonderful opportunity to assist in customers find natural solutions for their health care needs. When I’m not at work, I enjoy spending time with my 3 kids and hubby, reading, writing, crafting, music, and watching the Dallas Cowboys.
  • Mandy Carpenter - Customer Support Representative
    My husband and I work out five days a week because health is very important to us, and it is passing along health information to others that makes me happy. When we are outdoors, we feel at home—hiking, camping, going to Rangers games, and storm-watching is our escape.
  • Jason Evans - Customer Support Representative
    Here at Primal Labs™, I get to provide assistance to customers and work with my awesome coworkers. In my free time, I enjoy spending quality time with my fiancé and son—traveling, fishing, movies, biking, and playing with our dogs.
  • Fred Milligan - Customer Support Representative
    I enjoy my time at Primal Labs™ because I get to help people learn about healthy living and educating myself as well. I enjoy spending time with my family, reading, movies, dining at different restaurants, and traveling.
Who Ships It Out?
Our Fulfillment team ensures the safe and prompt delivery of your best health solutions
  • Joe Thomas - Fulfillment Assistant
    I enjoy working at Primal Lab™. It enables me to help a lot of people and get them the natural solutions they need. Outside of the fulfillment center, I enjoy spending time with family, playing golf, as well as attending and watching sporting events.
  • Janet Treiber - Fulfillment Assistant
    I have enjoyed meeting people and making new friends here at Primal Labs™. I love knowing that we are helping so many people get healthy. I enjoy spending time with my family – especially my grandbabies – and friends. I also do crafts, adult coloring, and cooking.
  • Mark Edge - Fulfillment Assistant
    Working at Primal Labs™ has given me the opportunity to be a part of a young, growing company that I can help grow even more. Outside of work I enjoy watching Reality TV and playing my favorite online racing game.
  • Sondra Rudnick - Fulfillment Assistant
    I enjoy my employment at Primal Labs™, knowing that the products I package are on their way to helping someone choose a healthier way of life. The people are also great. When I’m away from work, I enjoy spending time with family, working out, and listening to music.
  • Dale Peyron - Fulfillment Assistant
    I’m pleased to be a part of a group of people here at Primal Labs™ who are actually pursuing beneficial results for so many of our customers. When I’m not working, I enjoy reading, going on road trips, and doing some computer repair.
  • Joel Lomas - Warehouse Manager
    Here at Primal Labs™ I enjoy completing my job daily, the fun company atmosphere, awesome co-workers, and the great things we’re doing. Away from work I enjoy being with my beautiful wife and adorable son, volunteering, dining out with family and friends, Dallas Cowboys, and documentaries.